BRF is one of the world’s largest food companies, with a portfolio of more than 30 brands that include Sadia, Perdigao, Qualy, Paty, Danica, Bocatti and Confidence. Its products are marketed in more than 150 countries in five continents. More than 105,000 employees work in the company, which has 54 production units in seven countries (Argentina, Brazil, United Arab Emirates, The Netherlands, Malaysia, the United Kingdom and Thailand).
Recently, BRF was elected “Brazil’s Most Innovative Food Company” by Strategy&, the strategic consulting arm of the PwC group. It was also considered one of the most promising Brazilian multinationals abroad in a survey conducted by Forbes Brasil; and was elected “Company of the Year” by Epoca Negocios.
Over the last three years, BRF invested more than US$ 1 billion in acquiring and building production units and brands. These investments changed the company’s profile from a "major poultry exporter" to a "food sector multinational.” The company annually sells more than 4 million tons of food. That’s thousands of products that fulfill a clear objective: to feed the world.
Food has the power to connect people, though the flavor that pleases the English doesn’t always please Argentines. Similarly, the favorite chicken cut among the Chinese may not be the same among Brazilians. Hence, it is up to BRF to operate globally while acting and producing locally to meet and satisfy all consumer segments.
In the midst of this challenge, the company takes pride in treading on a sustainable path, whether through investments in research and innovation, or by the impact it has on the communities where it operates or, even, by stimulating balanced living by imprinting increasingly positive and healthy habits in the lives of people.
BRF works to feed the world.
↧